Highlighted hair often develops brassiness as lightened sections fade. Purple toning shampoos deposit violet pigments that counter yellow and orange tones, helping brighten and refresh your color. This guide focuses on top sulfate-free and color-depositing formulas from trusted brands, suitable for balayage, foils, and glossed highlights. Each pick balances toning with conditioning to protect processed strands. Whether you want a two-in-one kit, a salon-grade option, or a daily-use cleanser, these selections aim to keep highlights cool, vibrant, and well-moisturized.
| Product | Brand | Key Benefit |
|---|---|---|
| L’Oréal Paris EverPure Brass Toning Purple Shampoo Kit | L’Oréal Paris | Sulfate-free toning with hibiscus; hydrating duo for blonde and highlighted hair |
| Clairol Professional Shimmer Lights Purple Shampoo | Clairol Professional | Neutralizes brass and yellow on gray, blonde, and highlighted tones with high shine |
| Redken Blondage Color Depositing Purple Shampoo | Redken | Color-depositing purple pigments; strengthens with salicylic acid for cooler blonde |
| L’Oréal Paris EverPure Brass Toning Purple Shampoo 23 Fl Oz | L’Oréal Paris | Large-volume sulfate-free toning; hydrating base with hibiscus for color-treated hair |
| Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo | Olaplex | Purple toning with bond-building care to brighten and protect blondes |
Note: The following product sections present a concise overview of each option, including usage tips and what makes it suitable for highlighted hair. All links lead to official Amazon product pages, opening in a new tab for convenience.
L’Oréal Paris EverPure Brass Toning Purple Shampoo Kit
This sulfate-free duo targets brassiness in blonde, bleached, silver, and highlighted hair. The formula fuses hibiscus extract and purple dye to tone yellow and orange hues while delivering hydration. For best results, substitute your regular routine with the purple shampoo and conditioner 2-3 times weekly. Apply the shampoo to wet hair, lather, and leave on for up to 2 minutes before rinsing, then follow with the conditioner to seal in moisture. Regular use helps maintain cooler-toned highlights without over-drying.
Clairol Professional Shimmer Lights Purple Shampoo
Clairol Shimmer Lights Purple Shampoo specializes in neutralizing dull yellow tones in gray, white, blonde, and highlighted hair. It’s known for leaving hair with a bright, shiny appearance and does not typically leave heavy residue. This option is popular for refreshing faded highlights between salon visits. Use as directed, usually a few times per week, and adjust exposure time to avoid over-toning on very pale or cool-toned hair.
Redken Blondage Color Depositing Purple Shampoo
Redken Blondage combines color-depositing purple pigments with cleansing power and conditioning support. The inclusion of salicylic acid helps strengthen hair and manage brassiness in blonde, bleached, or highlighted looks. It’s designed to refresh color vibrancy and maintain a cooler blonde tone, while also delivering softness and manageability. Use as part of a regular wash routine, adjusting frequency based on how brassy your hair becomes between salon visits.
L’Oréal Paris EverPure Brass Toning Purple Shampoo 23 Fl Oz
This larger-volume version preserves the same toning and hydrating benefits as the standard kit. The sulfate-free composition helps protect color-treated hair while the hibiscus-infused formula tones brassy tones. Use 2-3 times weekly, rinsing thoroughly, and follow with a matching conditioner to maximize moisture retention. The extended bottle is ideal for regular use on color-treated highlights that require ongoing tuning to maintain icy blondes or cool browns with highlights.
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo
Olaplex No. 4P blends purple toning with bond-building care to protect, hydrate, and brighten blondes, lightened hair, and grays. While the formula targets brass, it also supports color integrity and minimizes damage from processing. Use as a standard shampoo in your routine, then follow with a conditioner or treatment. The product is suitable for daily or every-other-day use, depending on your level of brassiness and hair health goals. Its bond-preserving action helps maintain strand integrity during toning.
Buying Guide
- Hair type and color level: Lightened or highlighted hair benefits from stronger purple pigments, while subtle toning suits lightly toned blondes and cool brunettes. Consider a product with a pigment strength that matches your brassiness.
- Sulfate-free vs. standard formulas: Sulfate-free shampoos help preserve color depth and moisture, making them ideal for frequent use on color-treated hair. If your scalp tolerates it, a sulfate-containing option can be more cleansing but may fade color faster.
- Pigment type and deposition: Color-depositing purple shampoos impart visible pigment to neutralize brass; non-depositing toning shampoos simply neutralize tones. Choose based on how pronounced you want the result between salon appointments.
- Hydration and conditioning: Look for hydrating ingredients (hibiscus, natural oils) or bond-building components (like Olaplex) to reduce dryness and maintain hair strength after toning.
- Usage frequency: Many products suggest 2-3 times weekly; adjust based on brassiness level and your washing routine to avoid over-toning.
- Scalp sensitivity and fragrance: If you have a sensitive scalp, opt for fragrance-free or milder formulas. Always test a small strand first if you’re unsure about sensitivity.
- Size and value: Larger bottles (such as 23 oz) offer better cost-per-use. Kits with matching conditioners provide convenience and consistent results, especially for at-home toning routines.
- Brand and customer experience: Reputable brands with proven color results tend to deliver more predictable outcomes, reducing trial-and-error during color maintenance.